How do you know you’re winning?
When McDonald’s cites YOUR work as a “Risk Factor” in their Annual Report to investors.
Seriously! This is a thing that happened! In a section called “Risk Factors and Cautionary Statement Regarding Forward-Looking Statements,” McDonald’s flagged:
“The impact of campaigns by labor organizations and activists, including through the use of social media…to promote or threaten boycotts, strikes or other actions”
That means that every. single. ONE of you who helped spread the word about “Fast Food Forward” or shared the videos at Low Pay is Not Ok helped get the attention of one of the largest corporations in America!
But as you know, the fight is far from over. And reading more in the McDonald’s report to investors shows why…